In creating a website, there’s a real danger of building web pages that are not useful to either the Search Engines or the searchers who might land on them.
Content is king! You’ve heard that over and over again and it is most definitely true. Content is what makes your pages:

relevant to the Search Engines […]

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Successful SEO is achieved by giving the Search Engines what they want. That sounds simple and it is, but to satisfy them, we must first identify what exactly it is that the Search Engines do want.
The Search Engines want to return the most relevant results for every search query. This is the basis for their […]

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See definitions of SEO here that will help to remind you why Search Engine Optimization is so important in search marketing.

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Read Back to SEO Basics to see optimization tactics in their simplest forms. This may help you to refocus your efforts and make it easier to explain Search Engine Optimization to others.

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Learn how to create a good table of contents for your visitors and how to convey good link reputation to your pages with an html sitemap.

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Learn the importance of hmtl site maps, how they can help your website, the different styles of site maps typically used and how they are used for SEO.

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Here are my takeaways and comments on Google’s Webmaster Event, Tricks and Treats. Lots of tasty tidbits.

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If you don’t think of your natural listings in the SERPs as advertising, then think again. You competitors know these tricks. Do you?

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When you’re ready to subscribe to a professional keyword tool, but sure to check out this comparison of the features of the two most popular ones, Keyword Discovery and Wordtracker, by John Alexander.

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Experienced SEO’s become very valuable when they gain confidence in their knowledge and learn to trust their own instincts.

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What is an hCard and why should you use it in the code of your website? How can an hCard help you with Local Search?

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The 2008 Fantasy Sports Trade Association is being held in Denver this week. Mike Belasco, Mary Bowling and Robert Wright will appear on a panel about Search Engine Optimization.

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MSN’s Senior SEO Architect, Derrick Wheeler, tells us how his Search Engine deals with duplicate content and what you should do about it.

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Tips on optimizing websites for International Search from presenters at Webmaster Worlds’ 2007 Conference in Las Vegas.

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Duplicate content? Google says “Don’t do it!” Why does Google dislike duplicate content? What happens when they find it? And what you can do about it? You’re questions are answered here.

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