There are many aspects where small businesses can blow away their bigger counterparts. Building relationships and offering a personal touch are two of the most powerful.

Establishing trust is key to building relationships. The more confidence perspective buyers have in you, the easier it is to sell them what they need. And if they like you, too, you gain more of an advantage.

How can the average small business woman or man establish likability and trust online? One way is with online video. Nothing fancy. In fact, amateurish production, to a degree, may give a significant boost to your credibility.

You are the face of your business, so show it to people. No one cares more about your products, services or reputation than you do. So, get in front of the camera and tell web visitors a little about you and what you do.

Your video can be hosted on a third party website - like YouTube - embedded in a pages on your website or blog and/or used in video advertising on Superpages, Google, etc.

If you have access to a video camera or a friend with a video camera, why not give it a try/