Anyone who’s heard of Wordtracker has likely heard of John Alexander. Recently, John did a very through point-by-point comparison of these two professional keyword research and analysis tools.
He evaluated them head to head on 11 factors and declared a winner in each area:
- Keyword forensics – Word tracker
- KEI effectiveness (competition) – Equal
- Reports for purchase – Keyword Discovery
- Projects – Equal
- Historical research data - Keyword Discovery
- Available languages – Keyword Discovery
- Data base size – Keyword Discovery
- Other data – Keyword Discovery
- Related Keywords – Equal
- Seasonally related data – Keyword Discovery
- Industry keyword tool – Keyword discovery
Wordtracker came out on top in just 1 category. The tools were declared about equal in 3 areas. Keyword Discovery easily took the contest as superior in 7 features.
I found the results a bit startling and I imagine John did, too. After all, he’s probably Wordtrackers biggest fan and has been for years. Like many SEOs I am often asked which research software I recommend. In the future, I’ll simply refer those questioners to John’s professional keyword tool comparision. Read it to get details about the evaluation and learn why Keyword Discovery won hands down.
About Mary Bowling
