Wordtracker VS. Keyword Discovery-The Winner Is…

Anyone who’s heard of Wordtracker has likely heard of John Alexander.  Recently, John did a very through point-by-point comparison of these two professional keyword research and analysis tools.

He evaluated them head to head on 11 factors and declared a winner in each area:

  1. Keyword forensics – Word tracker
  2. KEI effectiveness (competition) – Equal
  3. Reports for purchase – Keyword Discovery
  4. Projects – Equal
  5. Historical research data - Keyword Discovery
  6. Available languages – Keyword Discovery
  7. Data base size – Keyword Discovery
  8. Other data – Keyword Discovery
  9. Related Keywords – Equal
  10. Seasonally related data – Keyword Discovery
  11. Industry keyword tool – Keyword discovery

Wordtracker came out on top in just 1 category. The tools were declared about equal in 3 areas. Keyword Discovery easily took the contest as superior in 7 features.

I found the results a bit startling and I imagine John did, too.  After all, he’s probably Wordtrackers biggest fan and has been for years. Like many SEOs I am often asked which research software I recommend. In the future, I’ll simply refer those questioners to John’s professional keyword tool comparision. Read it to get details about the evaluation and learn why Keyword Discovery won hands down.

About Mary Bowling

As a Local SEO practitioner and consultant, I speak frequently about Local Search at industry conferences –Advanced LocalU, SMX, Pubcon, Searchfest, OMS and SES. I’ve conducted intensive trainings on Local Search for Search Engine Strategies, Planet Ocean, Search Engine Workshops, the Denver Chamber of Commerce, and for my own clients and the clients of other agencies.

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