Anyone who’s heard of Wordtracker has likely heard of John Alexander.  Recently, John did a very through point-by-point comparison of these two professional keyword research and analysis tools.

He evaluated them head to head on 11 factors and declared a winner in each area:

1. Keyword forensics - Word tracker
2. KEI effectiveness (competition) - Equal
3. Reports for purchase - Keyword Discovery
4. Projects - Equal
5. Historical research data - Keyword Discovery
6. Available languages - Keyword Discovery
7. Data base size - Keyword Discovery
8. Other data - Keyword Discovery
9. Related Keywords - Equal
10. Seasonally related data - Keyword Discovery
11. Industry keyword tool - Keyword discovery

Wordtracker came out on top in just 1 category. The tools were declared about equal in 3 areas. Keyword Discovery easily took the contest as superior in 7 features.

I found the results a bit startling and I imagine John did, too.  After all, he’s probably Wordtrackers biggest fan and has been for years. Like many SEOs I am often asked which research software I recommend. In the future, I’ll simply refer those questioners to John’s professional keyword tool comparision. Read it to get details about the evaluation and learn why Keyword Discovery won hands down.