Successful SEO is providing relevance on a particular topic to the Search Engines, communicating that relevance and then making certain there are no obstacles to impede that process. So, how do you demonstrate that relevance?

By what you tell the Search Engines about your pages:

• Page titles, meta descriptions and meta keywords- through this data, over which you have complete control, you tell the Search Engines (and human visitors) what your web pages are about.
• H tags - use these heading tags to confirm to the SEs (and the people reading your pages) that the content on your pages is really about what you told them it would be about in the meta data.
• Content-use plenty of original, indexable text on the page that is actually about what you told the SEs it would be about. Clear and focused content conveys relevance in the best possible way by supporting the page title, description and h tags. When the Search Engine spiders see little or no content, or irrelevant content, you are at a definite disadvantage.

By what others say about your web pages through the links they point at them:

• Number of links-how many other web pages “vote” for this web page. More is better.
• Power of links-the trust and authority of the web pages that link to your pages. Better pages give you better links.
• Link reputation-what the links say that the page they point to is about. The best links reinforce that your pages are really about what you told the Search Engines they are about.