Local Search is any search made with the goal of finding some thing in some place.
Yes, this encompasses many, many things and that’s the enigma of Local Search. It is done in so many different ways and in so many different places on the web that it’s incredibly hard to make sense of the big picture.
Luckily, it isn’t necessary to put all the pieces together to be successful in Local Search. Begin with the obvious and the easy and build upon it. Each incremental improvement will take you further along the path of being found for all searches relevant to you. Get started and keep at it. The targets keep moving and multiplying, so optimizing for Local Search is an ongoing task that can never really be completed.
All of the usual SEO techniques, for both on-page optimization and off-page optimization apply to Local Search.
You will also find tips specific to this vertical in the Local Search Optimization Library.
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