A tagline is a short descriptor of a business that helps with its branding. It can be a motto, philosophy, mission, vision statement or a purpose. It can be a memorable or humorous saying or one that defines your organization or gives it a personality. It can really be just about anything you want.

For Local Search Engine optimization purposes, a tagline can also help immensely in conveying where you are and what you do to both the search engines and human visitors to the site. If your location or market area is important to your business, then this is critical information to give to the spiders crawling the text on your website. 

Some business names give both sets of users the location information they need right in their name.

Examples:

• Lakewood Ford
• Orlando Recording Studio
• LaGuardia Airport Hotel

 If yours doesn’t, consider creating a tagline that does. Keep it simple. Remember that its purpose, when used for Local SEO, is to clearly reveal your location and, if at all possible, associate it with your main keyword phrase.

Examples:

• Michael’s Motors-Lakewood’s Favorite Ford Dealer for 50 Years
• Peaceful Noise-Oscar Winning Orlando Recording  Studio
• Pine Cone Lodge - Closest Hotel to LaGuardia Airport.

Use the tagline along with the name of your business whereever you can. Then, wherever it appears, your business name will be associated with a location and a targeted keyword phrase. Searchers and robots will all thank you for making it so easy for them to identify you.