Pay Per Click Tips

Superpages put a pay per click package together to keep things simple for the small business person. Superpages.com’s advice includes:

• Defining what your market area is so that you can target the best geographic locations with which to associate your ads.
• Choosing the right keywords-the ones that best describe your business.
• Explaining to prospective customers what makes you better than your competition aand why they should buy from you.
• Lastly, managing your budgets wisely to be certain you’re getting your money’s worth.

Superpages EDN

Superpage’s Extended Distribution Network includes locally-targeted ads on Yahoo and Google.

PBAP

They wrap pay per click, pay per call and call tracking together into a program called Performance Based Advertising. These ads appear at the top of Superpages listings. They can also appear on the EDN, including on Live Search Maps, Citysearch, Local.com and a in a few other places.