Press releases sent to the media in your town and state can be great ways to build local links and bring traffic to your site.  Local media are anxious for any interesting news they can find. So, if you give them interesting news, you have a good chance of your story being reported.

Build your own emailing list by finding all the radio and TV stations, newspapers, guides, magazines and websites in and about your region. Include photos or graphics with your press release. It will greatly increase its chance of attracting attention.

Issue press releases on a regular basis to keep your name in front of people. Sponsor a popular event and announce it in a press release. Run a local contest with a decent prize. You’ll get double impact by announcing first, the contest and then, the winner.

Links to you that show up online may give your website a bit of an boost in the Google Maps algortihm if they are from trusted local sites.