The Search Engines know about you what you – or others – tell them about you on the internet.  And, for the most part, they only know what is told to them in text form. 

If what you do is important to where you do it, you must use your web pages to communicate your physical location to the Search Engines. This is very simple and easily executed, but it ‘s amazing, however, the number of web site owners and webmasters who just don’t get it.

To tell them where you are, you need to put your full physical address, preferably including your zip code, on the pages of your website.