Recently, my colleague, Mike Belasco, and I conducted a webinar on Local Search hosted by our good friends at SEMpdx (Search Engine Marketing Portand) and moderated by Portland internet marketer Hallie Janssen of Anvil Media.

I discussed Google’s new emphasis on Local Search, the increasing appearance of the Google 10 pack in the Universal results, and how to a help business earn a place in this sweet spot in the SERPs.

Mike shared some of his secrets for using Google analytics to track visits to your website from “local” searchers, which can give business owners and marketers an eye opening look at the influence Google’s Local Business Center exerts on their web traffic.

Access the powerpoint slide show Local Search Sizzle here.