Advanced Tactics for Local Search
At Planet Ocean this month, Travis Wright and I just completed our first Advanced Tactics for Local Search webinar series. This was an exciting series, since the participants were all advanced SEOs already well-versed in Local Search. We went way beyond the basics, with discussions of ways to provide more geographic context to web pages, specific methods of uncovering and correcting data confusion, paid advertising options for local businesses and the best ways to use them, and much, much more.
Participants now qualify for certification in Local SEO through Planet Ocean. They may also join the Local Search Mastermind Group, if they wish, which offers a help forum, chat group and a monthly mastermind call where changes are discussed and members help each other by sharing their knowledge and experiences.
If you already know the basics of Local Search and are ready to ramp up to the next level, get on the list for our next Advanced Local Search series here.
SEO for Beginners
When I first got into the internet marketing business, I was handed a copy of what is perhaps the most well-circulated SEO eBook of all time, The Unfair Advantage Book on Winning the Search Wars. This was my primer and reference for learning as much as I could about Search Engine Optimization as quickly as possible. Every time a new edition came out, I poured over it to learn about changes and updates and I also read the companion newsletter Search Engine News religiously every month.
If you’re just getting started in Search, you owe it to yourself to read The Unfair Advantage Book. Expect comprehensive, actionable advice from Stephan Mahaney and his experienced staff of top experts in every aspect of internet marketing. I cannot recommend this book highly enough! You can learn more about this excellent SEO manual and get a free 7 day trial here.
If you’d like to get a jump start on learning SEO, then consider taking an SEO for Beginners course at Planet Ocean. You’ll participate in a live webinar series with ample time to ask questions and discuss problems. This popular series now includes a session on Local Search, as well, taught by yours truly. Learn more about SEO for Beginners here.
Local Search Engine Optimization
Travis and I have been teaching Local Search Engine Optimization for Planet Ocean for over a year, now. Everytime we offer a new session, we need to drastically update the information we present because things change dramatically and continually in the world of Local Search. If you’re feeling a little lost and are unsure if you’re staying up with all the changes and opportunities in Local Search, this is the class for you. Your class will include a series of live webinars and Q&A sessions and the latest Planet Ocean eBook on Local Search, along with other perks like membership in the Local Mastermind Group and access to Planet Ocean’s toolset. Learn more about our Local Search Engine Optimization course here.
Local Search Manual
You’ll need to be a subscriber to Search Engine News to get your hands on The Professional SEO’s Blueprint to Local Search Optimization but there’s no doubt you’ll benefit greatly from both! Learn more about this comprehensive and up-to-date (2011 Edition) Local SEO manual here.
Disclaimer: I have a business relationship with Planet Ocean.