I’ve really neglected this blog in the past few months, but it isn’t because I haven’t been working on my favorite SEO topic. Here are links to some Local Search articles I’ve written over on the CLickZ Network recently:
An explanation of the many things that encompass Local Search, which makes it easier for you to understand how to use it to promote your business online.
The Power of Reviews in Local Search
Consumer reviews are incredibly important in the world of Local Search. They can influence how your listings look, your click through rates and even how well you rank on Social/Local websites and Local Search Engines, like Google Maps and Yahoo Local.
The Very Long Tail of Local Search
By harnessing the long tail of search for your business, you can decrease costs while increasing conversions. Learn how you can put this concept to work for yourself or for your clients.
Long Tail Tactics for Local Search Optimization
This article explains how to optimize your website to capture valuable, highly targeted long tail searches.
Tips for a Local Business to Compete in Local Search
How to identify your true online competitors, how to learn from them and how to be better than they are.
You can’t outrank everyone else, so here are some tips on leveraging the sites that outrank you for your own benefit. Discover how to gain good traffic and links from websites you may now consider to be your competitors.
Google AdWords for Local Search
Geotargeting is often the key for improving your ROI in Google AdWords, especially for brick and mortar businesses with defined market areas. Learn more about the different types of geotargeting and when to use each kind.
Establishing Trust in Your Local Business
It’s important to make your business appear trustworthy online, as it gives prospective customers valuable reasons to choose to buy from you rather than from someone else. Learn some of the ways you can accomplish this here.
Videos for Local Search Marketing
Don’t let internet video marketing pass you by. Learn how to get started using videos in your online promotion today.
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