The CitySearch subdomains are attractive and useful for potential customers and generally give advertisers a good return, so everyone wins. 8 million people per month use their guides to 14.5 million business listings in 138 cities in the United States.

CitySearch is owned by IAC, InterActive Corporation, which is also the parent company of Ask.com, InsiderPages, Ticketmaster, Lending Tree and Match.com, among others. CitySearch is one of the oldtimers in Local Search, providing local business information, ratings and reviews since 1995.

You don’t need a stand alone website to advertise on CitySearch. Instead, you can create several web pages on their site that display your illustrated business profile, reviews and ratings and any special offers you may be promoting.  

In addition, searchers can click through to your website, view nice Ask.com maps, get driving and walking directions and watch your video ad. If you enable the features, potential customers can also view your menu, make reservations, email you and request that you call them.

In my opinion, a couple of the best features are “What Users Are Saying” and “Insider Tips”, both of which help searchers to make informed decisions without reading through a boatload reviews.

If CitySearch has a guide for your metropolis, be sure to check it out. See what others are doing and how you may be able to use it to you advantage. If your potential customers are looking for you on CitySearch, you should be there.