In doing research for my upcoming presentation at SMX Lo/Mo in San Francisco this week, I examined the data in dozens of website trackers trying to find trends related to Local and Mobile search among Blizzard’s travel clients. I began with some preformed opinions as to what worked and what didn’t.

Some of the questions I asked myself were:

What percentage of traffic comes to our sites through Google Maps compared to the percentage of traffic from blended search?

What kind of traffic comes through Mobile Search and Mobile ads?

What ppc tactics work best for travel clients?

I was pretty surprised by the answers. If you’re attending the Local/Mobile Conference, attend the Case Studies panel to hear them. Otherwise, follow one of the live bloggers who normally attend conferences and sum up the presentations online.