Attributes in Google Maps Listing

Google Maps recently added a new feature to their Local Business Listing-attributes. This allows the business owner to create all kinds of categories within their listing that they can populate with relevant information. For example, you may choose to create a category labeled brands and list all the brands you carry in your store. Other categories could be services, awards, certifications, products and areas served.

These attributes can be very useful to those reading your listing, as they serve to answer the searchers questions-things like, do they deliver to my neighborhood, can they repair a particular type of appliance, do they carry the clothing brands my kids think are cool, etc.

In addition, attributes are a great way to place many keyword terms within your listing. Here’s an example of attributes being used in a Google Maps Local Business Listing:


Towns Served, Rentals and Types of Rentals are all attributes that the business owner selected and then populated with terms that clearly describe to searchers what he offers. You can also see the large number of long tail keyword phrase combinations Google can see when it reads the listing. This most definitely gives him an advantage when searches are made for long tail terms or phrases. Here’s an example:


Look at what other businesses in both your industry and other industries are doing with attributes to get ideas. Be creative. Not many business owners are using attributes yet, so create attributes in your Google Maps Local Business Listing today and get a head start on your competition.

Creating attributes in your Maps listing may also help you get found in some other Google verticals, such as Products and Base, where attributes are also used to narrow down results for searchers.

About Mary Bowling

As a Local SEO practitioner and consultant, I speak frequently about Local Search at industry conferences –Advanced LocalU, SMX, Pubcon, Searchfest, OMS and SES. I’ve conducted intensive trainings on Local Search for Search Engine Strategies, Planet Ocean, Search Engine Workshops, the Denver Chamber of Commerce, and for my own clients and the clients of other agencies.


  1. Mary, another great post — you need to write more often!!

    I’ve used attributes for the last couple of months on my clients’ listings and they do seem to help with longer tail phrases. But then again the competition is lower on those so I’m not sure if that’s the reason my clients are ranking or if it’s just they rise above their lower-cited competitors…?


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