Advanced Local University Scheduled For Baltimore
January 3, 2013 by Leave a Comment
Local University is excited to announce that we’ve finalized our agenda for an all-day Advanced Local conference on the East Coast in March. The event will take place on March 9th, 2013 at the Hunt Valley Inn, just north of Baltimore, Maryland.
Bill Slawski will begin the day with a keynote address focusing on his specialty, Google Patents. I’ve always found Slawski’s analysis of Google’s patents fascinating and useful, particularly as they relate to ranking in Local Search. By understanding what Google is trying to achieve and how it intends to make it happen via algorithms, we can jump ahead in the learning curve and get a peek into the future of Local Search.
Some of the other highlights will be Mike Blumenthal’s presentation on Optimizing Your Review Process and Will Scott and Mike Ramsey’s session covering proven tactics to help location-based business thrive online beyond trying to achieve Google rankings.
Ed Reese will share his Google Analytics dashboard for Local with us and show us how to create our own. David Mihm will explain the details of what’s working in Local Search as of March 2013 and Aaron Weiche will give us an up-to-date look at Mobile Search strategy and tactics for local businesses.
My first session will focus on Enterprise Tactics for Local Search, including how to structure and optimize your website for multiple locations and the nuts and bolts of dealing successfully with 100’s or 1000’s of listings on Google Places, the Bing Business Portal and Yahoo Local, as well as at the major local data providers, like Localeze. In my second session, Will Scott and I will talk about how to make paid advertising really work driving targeted leads to local businesses.
The conference gets interactive in the afternoon with smaller Birds of Feather discussion groups on various topics such as Citations and Directory Analysis with David Mihm and Darren Shaw, Mobile Opportunities with Aaron Weiche and Problem Solving in Google Places/Plus with myself and a representative from Google Places answering your most vexing questions.
The final session will consist of site clinics in which a handful of lucky participants will get down-to-earth suggestions from the best in the business for improving their Local Search presence online.
See the full agenda and register for Advanced Local U here.
For those who are not quite ready for advanced subject matter, we’re also offering a traditional Local University on Friday, March 8th at the Hilton Garden in Baltimore/WhiteMarsh located at 5015 Campbell Blvd in Nottingham, Maryland. This conference is specifically designed for local business owners and those who market them online.