I recently had the pleasure of attending a 2 day Google AdWords seminar conducted by master marketer Brad Geddes of bg Theory. The advanced Google sponsored workshops were part of the Seminars for Success series. It’s so nice to have one of these in Denver. Apparently a lot of other folks thought so too, as about 100 people attended the training.

Day 1 focused on Advanced Account Optimization and included understanding the psychology of search, best practices, creating landing pages that convert, how to increase conversion rates, understanding the nuances of quality score, how to use the content network and implementing Google Analytics, among other topics.

On the second day, Brad taught us Advanced Conversion Optimization, with segments on conversion goals, tracking, ROI,advanced bidding, testing, reports, advanced geo-targeting and much, much more.

It was two full days of brain strain trying to get it all down, but Brad is a great, well organized teacher. We were provided not only with printed manuals, but also with thumb drives containing the complete course, so I have been able to refer to them to refresh my memory and clarify things as I implement the techniques we were taught. My favorite part was the session on advanced geographic targeting, as I enjoy promoting local businesses and am always looking for new ways to do a better job of it.

I cannot recommend this series highly enough and the price was so reasonable (less than $450 for 2 full days) that anyone interested in learning more about AdWords should definitely consider attending.