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	<title>OPTIMIZED!</title>
	<link>http://www.marybowling.com</link>
	<description>search engine optimization by mary bowling</description>
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		<title>Verizon Now Publishing a 411 Directory for Mobile Numbers</title>
		<description><![CDATA[I am often asked about businesses that don&#8217;t have a landline, only mobile phone numbers,  and if that presents any challenges in  Local Search. The answer usually is that a mobile number is fine, but the IYPs are a trusted source of local business data and you can&#8217;t get a citation from them if you [...]]]></description>
		<link>http://www.marybowling.com/local-search-optimization/verizon-now-publishing-a-411-directory-for-mobile-numbers/</link>
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		<title>Get Listed University-Burley, ID &amp; Western NY</title>
		<description><![CDATA[Get Listed Local University Seminars in Burley Idaho and Ellicottville New York. Learn more about them here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/get-listed-university-burley-id-western-ny/</link>
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		<title>Google City Pages-New URLS, New Cities, More PR</title>
		<description><![CDATA[Google is quietly making changes and additions to their City Pages (aka Portals). Take a look at the new URLs, City Portals and toolbar PR here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/google-city-pages-new-urls-new-cities-more-pr/</link>
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		<title>Will Google Business Profiles Be Paid Advertising?</title>
		<description><![CDATA[The new Google Business Profiles (still in a beta test right now) are very likely poised to become paid advertising products. Learn why here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/will-google-business-profiles-be-paid-advertising/</link>
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		<title>Portland City Page-Toolbar PR3</title>
		<description><![CDATA[Google City Pages are gaining PR and beginning to rank in the SERPs! What can we expect? Read more here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/portland-city-page-toolbar-pr3/</link>
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		<title>Local Search Ranking Factors 2011</title>
		<description><![CDATA[After 12 long months the 2011 Local Ranking Factors Survey is finally out. Read about the things you must do now to help your business get found on Google.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/local-search-ranking-factors-2011/</link>
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		<title>I Hate Captcha, Too!</title>
		<description><![CDATA[CAPTCHA provides some defense for your web forms, but at what cost? Are you driving prospective customers away with it? Read more about CAPTCHA and conversions here.]]></description>
		<link>http://www.marybowling.com/useability/i-hate-captcha/</link>
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		<title>Local Search Classes at Planet Ocean</title>
		<description><![CDATA[Information about the Local Search courses and eBooks available at Planet Ocean for beginning and advanced SEO's.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/local-search-classes-at-planet-ocean/</link>
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		<title>Local Search Predictions for 2011</title>
		<description><![CDATA[See my predictions for what to expect in Local Search at Google for the New Year (2011) here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/local-search-predictions-for-2011/</link>
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		<title>Google Review News</title>
		<description><![CDATA[Online reviews have taken on added significance in Google with the new organic/local display in the SERPs, with the release of Hotpot and with Google's new review filtering algorithm. Read more about these changes here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/google-review-news/</link>
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		<title>Competitive Analysis for Local Search-Part 4</title>
		<description><![CDATA[Why citations are important for Local SEO and how to discover the best opportunities for getting good citations for your local business.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/competitive-analysis-for-local-search-part-4/</link>
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		<title>Competitive Analysis for Local Search-Part 3</title>
		<description><![CDATA[Determining the best categories in which to classify your business in Google Places can help you rank better in Local Search. Seeing which categories your top ranking competitors are in can help you in this process. See how easily to do that here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/competitive-analysis-for-local-search-3/</link>
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		<title>The Anatomy of the New Google Blended Local Search Result</title>
		<description><![CDATA[What you see in a Blended Local search result in Google and where in the information comes from.]]></description>
		<link>http://www.marybowling.com/on-page-optimization/the-anatomy-of-the-new-google-blended-local-search-result/</link>
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		<title>Competitive Analysis for Local Search-Part 2</title>
		<description><![CDATA[One of the prime ways to rank better in Local Search is to claim and verify your Local Business Listing in Google Places (aka Goog]]></description>
		<link>http://www.marybowling.com/local-search-optimization/competitive-analysis-for-local-search-2/</link>
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		<title>Competitive Analysis for Local Search–Part 1</title>
		<description><![CDATA[It's important to determine if that is where you should be devoting your optimization efforts in Local Search. Learn here if you should you concentrate on your website or on your Local Business Listing(s). Then, you must identify your top competitors, which I'll show you how to do here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/competitive-analysis-for-local-search-1/</link>
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		<title>Competitive Analysis for Local Search</title>
		<description><![CDATA[Try out our new competitive analysis tool for Local SEO. Learn more about it here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/competitive-analysis-for-local-search/</link>
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		<title>An Iceberg Lurking in Local Search</title>
		<description><![CDATA[The spat between Yelp and Google that Greg Sterling reported on today (Aug 26, 2010) gives us a tiny glimpse of the tip of what could be a hideously ugly iceburg. It&#8217;s become obvious lately that in the realm of Local Search, Google wants to keep searchers on it&#8217;s own pages as much as it can.An example [...]]]></description>
		<link>http://www.marybowling.com/local-search-optimization/an-ugly-iceberg-in-local-search/</link>
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		<title>Universal Business Listing Expands Services</title>
		<description><![CDATA[One of my favorite weapons in the Local Search wars, Universal Business Listing, has announced some promising new services. Learn more about them here.]]></description>
		<link>http://www.marybowling.com/local-search-optimization/universal-business-listing-expands-services/</link>
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		<title>Local Search Training Available Online</title>
		<description><![CDATA[The myriad of changes that Google has made over the past year regarding Local Search &#8211; most notably showing the local 7 pack  in the web results for searches made without geographic terms &#8211; has really brought it into the forefront for small to medium businesses. The 7 pack is most definitely the place where [...]]]></description>
		<link>http://www.marybowling.com/local-search-optimization/local-search-training-available-online/</link>
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		<title>Get Listed Local University</title>
		<description><![CDATA[The first Get Listed Local University, held in Spokane, Washington was a resounding success! So much so, that it&#8217;s now going on the road. The next date for this seminar series for local businesses is May 13 in the Twin Cities area, followed by a Cleveland/North East Ohio event on June 30th. Future stops are [...]]]></description>
		<link>http://www.marybowling.com/local-search-optimization/get-listed-local-university/</link>
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