All hosting companies are not the same and price should not be the most important consideration when you are shoppping for one. Always look for a hosting company that guarantees a server uptime of 99% or more. After all, when people want to go to your website, they need to find it, rather than finding an error message. Chances are, if they don’t land on the web page they wanted, they will assume the site no longer exists and are not likely to return.

The search engine crawlers are a little more forgiving. If they don’t find your site on one visit, they will return - eventually. But if they can’t access your site, their crawl frequency will plummet. You’ll have trouble getting your pages indexed and ranked as quickly as you had in the past and the depth of their crawl may decrease, as well.