Posted in May 10th, 2010
One of my favorite weapons in the Local Search wars, Universal Business Listing, has announced some promising new services. Learn more about them here.
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Posted in April 13th, 2010
The myriad of changes that Google has made over the past year regarding Local Search - most notably showing the local 7 pack in the web results for searches made without geographic terms - has really brought it into the forefront for small to medium businesses. The 7 pack is most definitely the place where […]
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Posted in April 10th, 2010
The first Get Listed Local University, held in Spokane, Washington was a resounding success! So much so, that it’s now going on the road. The next date for this seminar series for local businesses is May 13 in the Twin Cities area, followed by a Cleveland/North East Ohio event on June 30th.
Future stops are planned […]
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Posted in January 9th, 2010
Mary Bowling will be presenting at GetListed.org’s Local University in Spokane in early February 2010. Learn more about this cheap, cheap, cheap event designed to help small businesses navigate the complex world of internet marketing.
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Posted in January 2nd, 2010
In creating a website, there’s a real danger of building web pages that are not useful to either the Search Engines or the searchers who might land on them.
Content is king! You’ve heard that over and over again and it is most definitely true. Content is what makes your pages:
relevant to the Search Engines […]
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Posted in December 24th, 2009
Are you following Google Maps’ new Local Business Listing guidelines? Or are you engaging in unsafe search? Read more about Google’s early warning system here.
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Posted in November 14th, 2009
Google is currently testing a new type of ad for local businesses in the West Coast markets of San Francisco and San Diego. Unlike the auction bidding of Adwords, these Local Listing ads are sold at a flat monthly rate. The rate, which is determined by the niche and market area, is based on prevailing […]
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Posted in November 14th, 2009
It was probably a relief for many businesses to see their phone numbers back in their 7 Pack local listings in the Google search results. What is Google up to now?
Here are a few possibilities:
Google may be testing click through rates to both Maps listings and websites from the 7 Pack to see how behavior […]
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Posted in November 5th, 2009
The Google 7 Pack, which was a 10 Pack until about a month ago, has undergone another change. There are no longer any phone numbers displayed next to the businesses listed there. There’s no telling if this is just a glitch that Google will soon correct, if it is a test to see what the […]
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Posted in November 2nd, 2009
More are more of the searches that previously displayed the Google 10 Pack of local results above the organic search results are now showing only 7 business listings, instead.
This was at first something that was being tested in just few West Coast markets as a way to make room for local ads above and/or below […]
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Posted in September 16th, 2009
Want to know how to rank better in the Google 10 pack? How to rank better in Google Maps? Join us at SMX East 2009 in NYC!
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Posted in August 29th, 2009
I recently had the pleasure of attending a 2 day Google AdWords seminar conducted by master marketer Brad Geddes of bg Theory. The advanced Google sponsored workshops were part of the Seminars for Success series. It’s so nice to have one of these in Denver. Apparently a lot of other folks thought so too, as […]
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Posted in July 11th, 2009
Recently, my colleague, Mike Belasco, and I conducted a webinar on Local Search hosted by our good friends at SEMpdx (Search Engine Marketing Portand) and moderated by Portland internet marketer Hallie Janssen of Anvil Media.
I discussed Google’s new emphasis on Local Search, the increasing appearance of the Google 10 pack in the Universal results, and […]
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Posted in June 13th, 2009
It’s obviously been way too long since I posted here. So, here’s a quick run down of what’s been keeping me so busy lately:
My Job
Everyone’s asking about my job, so here’s the short story: The SEM company I worked for for 5 years got themselves in deep financial doo doo and there was a […]
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Posted in March 4th, 2009
Take a closer look at K Packs, a feature in Google Maps that has leveled the playing field a little bit more and will help most local businesses be found more often.
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Posted in March 2nd, 2009
If you market local businesses online, check out this cool new time saving tool from David Mihm and Patrick Sexton at Get Listed.
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Posted in February 8th, 2009
I’ll be speaking at SEMpdx’s 2009 Searchfest in March. Read more about it here.
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Posted in December 8th, 2008
See a listing of- and links to- Local Search Marketing articles written by Mary Bowling on ClickZ.
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Posted in September 23rd, 2008
Google Maps “do no evil” guidelines are now official for Local Business Listings. Spammers can be reported and banned.
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Posted in September 9th, 2008
Google Maps allows business owners to create their own attributes or categories in their Local Business Listing. Learn how to use this to help both searchers and Search Engines find you.
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