ROBO, which stands for Research Online, Buy Offline, is becoming a popular buzzword in Local Search. Read more about how these offline conversions can be measured here.

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SMX Local Mobile is an advanced conference that anyone who promotes brick and mortar businesses online should plan to attend. Here’s why…

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While researching Local and Mobile search results for travel and hospitality industry clients, I was surprised at how far off my preconceived opinions were. What works and what doesn’t work?

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David Mihm’s recently released Local Search Ranking Factors Survey has been very well recieved y the SEO industry. Read more about it here.

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There are a few news items in Local Search that I’m pretty excited about:
SMX Local/Mobile Conference - I’ll be presenting on Chris Silver Smith’s panel on Case Studies in San Francisco in July. If you’ve never attended this conference, you’re really missing out on the bleeding edge of Local and Mobile Search.
Local Search Rankings Survey […]

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If you’re looking for a low cost provider to distribute online data about your business, Universal Business Listings may be for you. Read about what they can do for you here.

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Discover how you can easily manage your business data across the web with a master business profile.

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Local Search Engine Local.com offers information for searchers and advertising opportunities for local businesses.

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There are typically two types of searches made for local businesses-recovery and discovery. Here’s how you can satisify the needs of both.

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Create a tagline for your business to help it rank better in Local Search.

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Localeze is a repository of information about local businesses that is used by over 50 local search engines, directories and websites.

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These statistics from TMP Driectional Marketing help to make the case for integrated Local Search Marketing both online and offline.

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My review of the Search Engine Strategies Training Workshops in Denver - May 2008

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How does a small to medium sized business allocate their advertising budget. Start with the free stuff and go from there.

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A few of my favorite websites for keeping up with news and trends in the Local Search vertical

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See the short list of my personal favorite blogs about Local Search and why.

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Download a free Local Search Engine Marketing White Paper by Mary Bowling.

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Here’s some basic information you should know about Superpages and their advertising programs.

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YellowPages.com offers various levels of paid listings. See what’s included in each of the levels here.

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Here are some numbers that YellowPages.com published in early 2008:

The Yellowpages.com Extended Distribution Network for paid advertising includes: YellowPages.com, AOL Yellow Pages, Yahoo Yellow Pages, AreaGuides.net, Yahoo! Local, 411.com and AnyWho.com. 
Together these sites make up the 35th top web property as measured by comScore and claim 35.8 million unique visitors in January 2008.
YellowPages.com, by itself, attracted 19,401 unique visitors […]

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