Take advantage of this free whitepaper download at Blizzard Internet Marketing: SEO for Wordpress Blogs . 

Fellow SEO Carrie Hill and I learned it all the hard way while setting up blogs, optimizing them and training clients how to use them. Take advantage of what we learned and save yourself a lot of time and grief. This is a non-techie guide that everyone can understand. Thanks, also to Liz Hamilton for coaching us through the early stages of blogging.