Author Archive

SEO for WordPress Blogs-Free White Paper

Posted in March 10th, 2009

by Mary Bowling in Blogs

Download this! A non techie’s guide to optimizing WordPress blogs by Mary Bowling and Carrie Hill.

12 Comments

Back to SEO Basics-What Do the Search Engines Want?

Posted in March 9th, 2009

by Mary Bowling in Off-Page Optimization, On-page Optimization

Successful SEO is achieved by giving the Search Engines what they want. That sounds simple and it is, but to satisfy them, we must first identify what exactly it is that the Search Engines do want.
The Search Engines want to return the most relevant results for every search query. This is the basis for their […]

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Back to SEO Basics-What Is SEO?

Posted in March 5th, 2009

by Mary Bowling in Off-Page Optimization, On-page Optimization

See definitions of SEO here that will help to remind you why Search Engine Optimization is so important in search marketing.

1 Comment

Businesses Get a Boost in Google Maps!

Posted in March 4th, 2009

by Mary Bowling in Local Search

Take a closer look at K Packs, a feature in Google Maps that has leveled the playing field a little bit more and will help most local businesses be found more often.

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GetListed.Org-A New Tool for Local Businesses

Posted in March 2nd, 2009

by Mary Bowling in Local Search

If you market local businesses online, check out this cool new time saving tool from David Mihm and Patrick Sexton at Get Listed.

1 Comment

Back to SEO Basics-Demonstrating Relevance

Posted in February 28th, 2009

by Mary Bowling in Off-Page Optimization, On-page Optimization

Read Back to SEO Basics to see optimization tactics in their simplest forms. This may help you to refocus your efforts and make it easier to explain Search Engine Optimization to others.

4 Comments

SearchFest 2009

Posted in February 8th, 2009

by Mary Bowling in Local Search

I’ll be speaking at SEMpdx’s 2009 Searchfest in March. Read more about it here.

1 Comment

HTML Site Maps-Part 2

Posted in January 6th, 2009

by Mary Bowling in On-page Optimization

Learn how to create a good table of contents for your visitors and how to convey good link reputation to your pages with an html sitemap.

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HTML Site Maps-Part 1

Posted in December 27th, 2008

by Mary Bowling in On-page Optimization

Learn the importance of hmtl site maps, how they can help your website, the different styles of site maps typically used and how they are used for SEO.

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Straight From the Lips of Googlers

Posted in December 19th, 2008

by Mary Bowling in Off-Page Optimization, On-page Optimization

Here are my takeaways and comments on Google’s Webmaster Event, Tricks and Treats. Lots of tasty tidbits.

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Local Search Articles on ClickZ

Posted in December 8th, 2008

by Mary Bowling in Local Search

See a listing of- and links to- Local Search Marketing articles written by Mary Bowling on ClickZ.

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Google Maps Quality Guidelines

Posted in September 23rd, 2008

by Mary Bowling in Local Search

Google Maps “do no evil” guidelines are now official for Local Business Listings. Spammers can be reported and banned.

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Attributes in Google Maps Listing

Posted in September 9th, 2008

by Mary Bowling in Local Search

Google Maps allows business owners to create their own attributes or categories in their Local Business Listing. Learn how to use this to help both searchers and Search Engines find you.

4 Comments

Research Online, Buy Offline-ROBO

Posted in July 28th, 2008

by Mary Bowling in Local Search

ROBO, which stands for Research Online, Buy Offline, is becoming a popular buzzword in Local Search. Read more about how these offline conversions can be measured here.

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SMX Local Mobile Conference-2008

Posted in July 27th, 2008

by Mary Bowling in Local Search

SMX Local Mobile is an advanced conference that anyone who promotes brick and mortar businesses online should plan to attend. Here’s why…

1 Comment

I Want an iPhone!

Posted in July 21st, 2008

by Mary Bowling in Uncategorized

Why we all want iPhones, even those of us who don’t know it, yet.

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Case Studies in Local and Mobile Search

Posted in July 20th, 2008

by Mary Bowling in Local Search

While researching Local and Mobile search results for travel and hospitality industry clients, I was surprised at how far off my preconceived opinions were. What works and what doesn’t work?

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Local Search Ranking Factors Makes a Splash

Posted in June 28th, 2008

by Mary Bowling in Local Search

David Mihm’s recently released Local Search Ranking Factors Survey has been very well recieved y the SEO industry. Read more about it here.

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Upcoming Events in Local Search

Posted in June 11th, 2008

by Mary Bowling in Local Search

There are a few news items in Local Search that I’m pretty excited about:
SMX Local/Mobile Conference - I’ll be presenting on Chris Silver Smith’s panel on Case Studies in San Francisco in July. If you’ve never attended this conference, you’re really missing out on the bleeding edge of Local and Mobile Search.
Local Search Rankings Survey […]

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