Download this! A non techie’s guide to optimizing WordPress blogs by Mary Bowling and Carrie Hill.

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Successful SEO is achieved by giving the Search Engines what they want. That sounds simple and it is, but to satisfy them, we must first identify what exactly it is that the Search Engines do want.
The Search Engines want to return the most relevant results for every search query. This is the basis for their […]

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See definitions of SEO here that will help to remind you why Search Engine Optimization is so important in search marketing.

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Take a closer look at K Packs, a feature in Google Maps that has leveled the playing field a little bit more and will help most local businesses be found more often.

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If you market local businesses online, check out this cool new time saving tool from David Mihm and Patrick Sexton at Get Listed.

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Read Back to SEO Basics to see optimization tactics in their simplest forms. This may help you to refocus your efforts and make it easier to explain Search Engine Optimization to others.

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I’ll be speaking at SEMpdx’s 2009 Searchfest in March. Read more about it here.

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Learn how to create a good table of contents for your visitors and how to convey good link reputation to your pages with an html sitemap.

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Learn the importance of hmtl site maps, how they can help your website, the different styles of site maps typically used and how they are used for SEO.

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Here are my takeaways and comments on Google’s Webmaster Event, Tricks and Treats. Lots of tasty tidbits.

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See a listing of- and links to- Local Search Marketing articles written by Mary Bowling on ClickZ.

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Google Maps “do no evil” guidelines are now official for Local Business Listings. Spammers can be reported and banned.

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Google Maps allows business owners to create their own attributes or categories in their Local Business Listing. Learn how to use this to help both searchers and Search Engines find you.

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ROBO, which stands for Research Online, Buy Offline, is becoming a popular buzzword in Local Search. Read more about how these offline conversions can be measured here.

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SMX Local Mobile is an advanced conference that anyone who promotes brick and mortar businesses online should plan to attend. Here’s why…

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Why we all want iPhones, even those of us who don’t know it, yet.

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While researching Local and Mobile search results for travel and hospitality industry clients, I was surprised at how far off my preconceived opinions were. What works and what doesn’t work?

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David Mihm’s recently released Local Search Ranking Factors Survey has been very well recieved y the SEO industry. Read more about it here.

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There are a few news items in Local Search that I’m pretty excited about:
SMX Local/Mobile Conference - I’ll be presenting on Chris Silver Smith’s panel on Case Studies in San Francisco in July. If you’ve never attended this conference, you’re really missing out on the bleeding edge of Local and Mobile Search.
Local Search Rankings Survey […]

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If you don’t think of your natural listings in the SERPs as advertising, then think again. You competitors know these tricks. Do you?

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